You’re in the right place. You may have heard that content is king when it comes to marketing. That’s 100% true. If you produce great content consistently, you’ll definitely get amazing results from content marketing. Did you know that 90% of companies promote their products or business with content marketing? On average, marketers spend over 25% of their budget on content marketing. (Source: Demand Metric) So yes, content marketing is a great channel to invest your time and money. Whether you’re a content marketer or a website owner who wants to learn how to be good at content marketing, this guide is just for you. Let’s get started to discover ten of the most engaging ways to create great content in 2023.
Content Marketing Tips & Advice 2023: How to Get More Eyeballs On Your Content
1. Publish high-quality content
The #1 content marketing tip is to improve the QUALITY of your content. According to a recent survey by Semrush, 55% of successful content marketing strategies focused on improving the quality of content. So what is quality content? Quality content determines how well your content achieves its goals. Whether you’re looking to generate leads, traffic or sales – your content should achieve that goal. Here’s where having a content marketing strategy helps you. If you’re curious to learn how to improve the quality of your content, try the following tips. Find the RIGHT topics: Make sure to identify the needs of your target audience. You can use tools like Semrush to quickly analyze your competitors to see topics that are generating better results. You can also use platforms like Quora to see what questions people are mostly asking about. Create a list of all the potential topic ideas in a spreadsheet so you can cover them one by one. Cover the topic in depth: Long-form content always works in terms of better user engagement and search traffic. Try to cover A to Z information about any topic that you pick. Answer all the questions your audiences are asking, research your competitor’s content and try to provide as much value as you can with your content. Add lots of visuals: Whether you know it or not, visuals such as infographics, videos, images, etc increase user engagement on your site. Adding visuals also helps with better dwell time so your users will stay longer on your pages which ultimately increases your search rankings. You can use sites like Canva for creating stunning images including illustrations, infographics, featured images, etc. You can use platforms like Pexels or Unsplash to grab copyright-free images. Update your content regularly: One of the best ways to create evergreen content is to regularly update it. You can regularly audit your content using tools like “Content Audit” from Semrush to identify things that are missing in your content. Here are a few quick things you can do to update your content;
2. Target your competitor’s best-performing keywords
One of the best content marketing tips is competitor keyword analysis. A competitor keyword analysis is all about identifying all the keywords your competitors are currently targeting to get more traffic from Google. The ultimate goal of competitor keyword analysis is to use your competitor keywords to create BETTER content that outranks them in Google search results. If you’re in a crowded niche, competitor analysis is the most effective way to increase your search traffic by targeting “high-performance keywords”. In case you’re wondering, you can use Semrush to easily find competitor keywords in ANY niche. For those who don’t have an account with Semrush, use the following link to grab its free trial. Activate Semrush 30-Day FREE Trial (worth $119.95) Here’s a quick tutorial to find competitor keywords using the Semrush SEO tool. To get started, go to the Organic Research tool from Semrush and enter any of your competitor’s websites. You can also choose the database you want. We’re picking the US database in this example. Once you click on the “Search” button, the tool will show an overview of the website. Have a look; As you can see above, our example website is ranking for over 27,000 keywords in search engines. Just scroll down a bit to see all the top organic keywords. Here’s what it looks like; See that? Semrush is showing all the keywords that a website is ranking on Google search results. You can click on the “View all” button to see all the keywords that a website is ranking for and you filter out the keywords by using various metrics like;
Search volume CPC Keyword difficulty, etc
The key here is to pick low-competitive keywords (below 500 to 1000 monthly searches) and create 10x better content to outrank your competitors in search results. All in all, Semrush is the ONLY tool you need to quickly discover all your competitors’ keywords on desktop and mobile. How much does Semrush cost? Semrush offers the following three pricing plans.
- Pro: This plan is perfect for most beginners and website owners. It costs you $99.95 per month (if billed annually) and you’ll get the following things.
5 projects 500 keywords to track 10,000 results per report
- Guru: This plan is great for mid-sized businesses and high-traffic website owners. It costs you $191.62 per month (if billed annually) and you’ll get the following things.
15 projects 1,500 keywords to track 30,000 results per report
- Business: This plan is great for agencies and high-traffic websites. It costs you $374.95 per month (if billed annually) and you’ll get the following things.
40 projects 5,000 keywords to track 50,000 results per report
You get a 7-day money-back guarantee on all the Semrush plans. So what are you waiting for? Grab Semrush 30-Day FREE Trial
3. Always optimize your existing content
Want to know how to be good at content marketing? Rework on your existing posts. Hands down, updating your existing content is one of the PROVEN ways to get better results with content marketing. Updating existing content not only helps with better engagement but you’ll also see a jump in your search traffic. According to Semrush, 45% of people increased their engagement and rankings after updating their existing content. Here are a few effective tips to optimize your existing content. Use keywords naturally: Once you’re done with keyword research, use those keywords naturally within your blog posts or web pages. It’s always a good idea to target multiple relevant keywords instead of stuffing the same keyword repeatedly. Use keywords in optimal places: There are a few important places on your web pages where you can include keywords for better rankings. They include;
Title Meta description Image alt tags URL Sprinkle keywords throughout the text (subheads, introduction, conclusion, etc)
Don’t forget interlinking: Content optimization is incomplete without internal links. Always make sure to link to other relevant pages or posts within your site with proper anchor texts. Internal linking helps with several things including;
Improves the user experience Helps with better dwell time Helps you build your website architecture Improves website crawl efficiency Increases your link equity, etc
4. Create video content
Content marketing is NOT only limited to blog posts, reviews, or case studies. Videos work extremely well in content marketing. Semrush discovered that the top-performing content type is videos (37%) closely followed by blog posts (36%). Above all, many studies have shown that audiences are far more likely to watch a video than to read text, so if you want to engage your audience, video content is the way to go. You can use video content for everything from product demonstrations to customer testimonials to How-to tutorials. Video content also provides a great opportunity for SEO and can help you to rank higher in search results. Here are a few proven ways to create engaging video content in 2023. Start small: Shooting and editing video can seem like a daunting task at first but with a little planning and some basic equipment, it is relatively easy to produce high-quality video content. Start making 2 to 5-minute videos and once you start feeling confident, create detailed videos. Consider your audience: When creating videos, be sure to keep your target audience in mind and focus on creating content that is relevant and interesting to them. Analyze the videos created by your competitors to see what types of videos are performing well. That’s how you can create videos on proven topics. Promote: Also, be sure to promote your videos through social media and email marketing to ensure that they reach a wider audience. You can also write answers on Quora to promote your videos.
5. Make SEO your top priority
SEO also known as Search Engine Optimization is a process of improving the visibility and ranking of a website or a web page on a search engine results page (SERP). It’s almost impossible to get better content marketing results if you ignore SEO. The good news? You don’t have to be an SEO expert as you can learn and implement a few basic SEO tasks to get better results. Here are THREE significant SEO tasks you need to prioritize to get the most out of content marketing.
- Find relevant keywords No matter what niche you’re in, keyword research is a must. Keyword research is the process of finding words and phrases that people enter into Google to find information about a product or brand. Make a list of seed keywords for your website. Analyze your competitors or use keyword tools like Semrush to come up with keywords that are suitable for your audience. While doing keyword research, make sure to focus on the searchers’ intent as it matters a lot. Common types of search intent include informational, commercial, navigational, and transactional. You can also target People Also Search For (PASF) keywords to improve the organic visibility of your website.
- Conduct content audits Almost every successful content marketer knows, publishing high-quality content is essential for driving traffic and engagement. However, it can be difficult to maintain a consistent level of quality, especially as your website grows. Here’s where regular content audits come in handy as they help you review all of the content on your site and assess its quality. You can use tools like Semrush to quickly perform audits of your content. You can also ask yourself questions like;
Are the articles well-written and informative? Do they provide value to your readers? Are they free of grammar and spelling errors?
By taking the time to audit your content on a regular basis, you’ll always offer high-quality content to your audience. 3. Monitor keyword rankings One of the best ways to improve your site’s search traffic is to monitor your keyword rankings. Use position tracking tools like Semrush, SE Ranking, etc to discover the ups and downs of your keyword rankings. By tracking keywords, you can immediately take action on those pages where keyword rankings are going down.
6. Content promotion is equally important
Creating great content is NOT enough. Once you’ve created great content, you need to make sure that your target audience actually sees it. That’s where content promotion comes in. Organic promotion methods, such as SEO can be highly effective in driving traffic to your content. Besides SEO, here are a few effective ways to promote your content in 2023. Mention people: While creating content, mention other bloggers in your niche along with their website links. Once your post is published, email all the bloggers mentioned in your content. If they find it useful, they’ll at least share your stuff with their followers. Write on Quora: Once your blog posts are published, find relevant questions on Quora to write helpful answers. Link to your posts within your answers. If your answers get decent upvotes, you’ll definitely start seeing traffic to your site from Quora. Join Facebook groups: There are literally hundreds of Facebook groups that allow you to promote your blog. Find them using keywords related to your industry and start networking with other people. If you’re looking for an ultimate guide, check out this post on promoting your blog posts.
7. Repurpose your content
It often takes a lot of time to create high-quality content. So what’s the best way to get the most out of it? Repurpose your content. Content repurposing means you’re reusing the existing content in a different way to reach more people. With a little creativity, you can repurpose your content to reach a wider audience. For example, if you’ve written a blog post about a particular topic, you could turn it into an infographic or a series of tweets. You could also create a video or podcast based on the same content. Or you can simply turn a detailed blog post into an eBook and offer it as an incentive to build an email list. By repurposing your content, you can make sure that your existing content has the maximum impact and reaches the largest audience possible. In case you’re curious, here’s a simple illustration that shows various ways to repurpose an eBook.
8. Teach everything you know
The best businesses use content marketing to teach everything they know. There’s an old saying that goes, “If you want to keep something, give it away.” The same is true for content marketing. The more you share what you know, the faster you can grow as a content marketer. When you teach someone else, you’re forced to review and make sure that you really understand it. Above all, teaching everything you know to other people helps you establish yourself as an expert in your niche. Not only will you be helping them out, but you’ll also be helping yourself in the process. Most people use content marketing to SELL everything instead of HELPING. You need to get out of that selling mindset and focus on educating your audience about the products or services you offer. Only then, you’ll attract a loyal audience who ultimately purchase stuff from you.
9. Fish where the fish are
There is an old marketing saying, “If you want to catch fish, fish where the fish are.” What does it mean? Spend your time on those platforms where your customers already are. In most cases, it is social media. If you’re into content marketing, you can’t ignore social media. There are a number of ways to locate fish (i.e your target audience or potential customers), including;
Studying competitors on YouTube Trying social media ads including Instagram, Twitter, Facebook, etc Using platforms like Quora to discover what questions people are often asking
The key here is to focus on one social media network at a time. Once you found a promising social media platform, you can then use bait (i.e incentives or freebies) to catch the fish (i.e your target audience).
10. Narrow your focus
The best way to get faster results with content marketing is to narrow down your niche. When it comes to content marketing, there are two ways to go about it;
One approach is to write about a wide range of topics, covering everything from fashion to food to parenting. The other approach is to focus on a specific niche, writing in-depth articles that appeal to a narrow audience.
The second approach works better especially when you’re in a crowded niche. Why? Because narrowing down your content marketing focus can help you build expertise and become known as an authority in your field. Here are some of the frequently asked questions about content marketing. Related Resources on Content Marketing Advice:
5 Best AI Copywriting Tools to Create Better Content 7 SEO Content Writing Techniques to Rank High In Google Search How to Become a Content Creator 15 Best Content Marketing Tools to Use
Final thoughts on content marketing advice
Most small businesses shy away from content marketing. But the most direct way to get HIGH-QUALITY traffic to your website is content marketing. If you want to educate, promote or sell your products/services online, content marketing is what you need. So what do you think about the content marketing tips shared in this post? Did you find content marketing advice useful? Have any questions? Let us know in the comments.
